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Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:

| Oct 20, 2021 | 0 | 1 min read

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Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Scott Matthews, the new CEO of MRP Prelytix, sat down with Demand Gen Report to discuss his recent appointment and the future of MRP in the B2B SaaS technology space. He also dove into how the B2B buyer experience has changed in 2021, the impact predictive data is having on ABM programs and how SaaS technology can help marketers provide value and increase revenue.

| Sep 8, 2021 | 0 | 7 min read

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B2B Marketing Bliss – Intent Data Meets Predictive Scoring

B2B Marketing Bliss – Intent Data Meets Predictive Scoring

Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives

| May 13, 2020 | 0 | 1 min read

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MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI

MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI

MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.

| Dec 2, 2019 | 0 | 3 min read